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Publications

Thorsten Hennig-Thurau and Victor Henning (2009): Guru*Talk - Die deutsche Filmindustrie im 21. Jahrhundert, Marburg: Schüren.

Victor Henning and Jan Reichelt (2008): "Mendeley - A Last.fm for Resesearch", in: Proceedings of the 4th IEEE International Conference on e-Science, Indianapolis: IEEE.

Victor Henning and Thorsten Hennig-Thurau (2008): "The Theory of Reasoned Action: Does it Lack Emotion?", in: Enhancing Knowledge Development in Marketing: Proceedings of the 2008 AMA Summer Educators' Conference, Chicago: American Marketing Association.

Thorsten Hennig-Thurau, Victor Henning, and Henrik Sattler (2007): "Consumer File Sharing of Motion Pictures", in: Journal of Marketing, Vol. 71, October, 1-18. LEAD ARTICLE OF THE ISSUE. [>> download PDF]

Thorsten Hennig-Thurau, Victor Henning, Henrik Sattler, Felix Eggers, and Mark Houston (2007): "The Last Picture Show? Timing and Order of Movie Distribution Channels", in: Journal of Marketing, Vol. 71, October, 63-83. [>> download PDF]

Victor Henning (2007): "The Role of Anticipated Emotions in Hedonic Consumption", in: Cognition and Emotion in Economic Decision Making - Workshop Proceedings, Rovereto: Università degli Studi di Trento. [>> download PDF]

Thorsten Hennig-Thurau, Victor Henning, Henrik Sattler, Felix Eggers and Mark Houston (2006): "Optimizing the Sequential Distribution Model for Motion Pictures", in: Enhancing Knowledge Development in Marketing: Proceedings of the 2006 AMA Summer Educators' Conference, Chicago: American Marketing Association. [>> download PDF]

Victor Henning and Thorsten Hennig-Thurau (2005): "Consumer File Sharing of Motion Pictures: Consequences and Determinants", in: Enhancing Knowledge Development in Marketing: Proceedings of the 2005 AMA Summer Educators' Conference, Chicago: American Marketing Association. WINNER: BEST OVERALL CONFERENCE PAPER AWARD / BEST PAPER IN E-COMMERCE AND TECHNOLOGY TRACK AWARD

Victor Henning and Andre Alpar (2005): "Public Aid Mechanisms in Feature Film Production: the EU MEDIA Plus Programme", in: Media, Culture & Society, Vol. 27, No. 2, 229-250. [>> download PDF]

Victor Henning, Julian Raabe, and Jan Reichelt (2005): "12snap", in: Holger Ernst, Stefan Glänzer, and Peter Witt (Eds.): Success Factors of Fast Growing Companies - Selected Case Studies, Wiesbaden: Gabler.

Thorsten Hennig-Thurau and Victor Henning (2005): "Zum Zusammenhang von Qualität, Marketing und Markterfolg bei Spielfilmen", in: Friedhelm W. Bliemel, Andreas Eggert, Georg Fassott, and Jörg Henseler (Eds.): Handbuch PLS-Pfadmodellierung - Methode, Anwendung, Praxisbeispiele, Stuttgart: Schäffer-Poeschel.

Victor Henning (2004): "An Empirical Study of the Effects of Peer-to-Peer Filesharing on the Film Industry", Working Paper No. 5, Chair for Marketing and Media Research, Bauhaus-University of Weimar.

Victor Henning, Arne Schepker, Jan Kemper, and Jan Lübbering (2003): "Sony Music Entertainment (Germany) GmbH: Writing The New Song", Case Study & Teaching Note, European Case Clearing House, University of Cranfield.

Movies and Short Films

>> our blog at mendeley.com
>> my webpage at the Bauhaus-University of Weimar
>> contact me on Xing
>> my entry at the Internet Movie Database